As a continuation of our post last week, we decided to expand on some great uses from conditional formatting. Highlighting negative values in red and using several built-in conditions is great when you are starting out, but you are not getting nearly enough bang for your buck! Here are three ways to get more out of Excel's useful conditional formatting tools. Images in this article were taken using Excel 2013 on the Windows 7 OS. The steps apply to Excel 2010-2016.
To follow using our example, download FPS_Apply Conditional Formatting.xlsx
Use Icons Instead of Formatting
When you want a little more visual interest than colored text and backgrounds, you can use conditional formatting to display icon sets.
How to do it:
You can display icons based on percentages and custom formulas by changing the Value and Type criteria.

Highlight an entire row or column
When you are looking at data that has many columns, highlighting just one cell might not be enough for you to see the whole picture. Instead, highlight the whole row!
How to do it:
Click Manage Rules to view and edit the conditional formatting formulas if needed. Notice that the Applies to field includes the range that we selected at the beginning.

Calculate and Highlight Date Data
A frequent task for any business that manages personal information is to calculate ages from birthdates. Using the technique above to highlight an entire row, we can use the following formula in the Format values where the formula is true field to help us see which members on the list are 65 or older:
=INT(YEARFRAC($G2,TODAY()))>65

Learn more about date functions here.
There's much more that conditional formatting can do for your data than highlight red text. These ideas should get you started and give you some new areas of Excel to explore!