Business Writing for Results

Achieve results quickly with business writing training designed to elevate every document you create. Whether you're writing emails, proposals or complex reports, this program delivers the tools you need to write with confidence and clarity.

Eliminate delays and missed deadlines by learning how to overcome writer’s block and complete projects more efficiently. Master professional writing skills that help you organize ideas, clarify your message and communicate with purpose.

Gain the approval and support your ideas deserve. Discover how to craft proposals, letters and memos that inform your audience and persuade decision-makers.

Handle difficult messages with professionalism. Learn proven approaches for writing sensitive content including bad news memos, complaint responses and communications directed to senior leadership.

Unleash the power of AI when creativity stalls. Use AI tools to generate first drafts, streamline your writing process and spark fresh ideas fast.

You don’t need to be a born writer to succeed. Forget the myth that writing is a rare talent. With the right training, anyone can gain the writing skills professionals use every day to produce clear and compelling content.

This seminar breaks down the writing process into practical steps. You’ll focus on real-world applications, not outdated grammar rules. Walk away with a solid foundation in effective business writing that helps you write faster, smarter and with greater impact.

Develop a Clear, Compelling Writing Style

• Build a crisp, readable writing style that supports your professional voice
• Learn the simple secret to powerful, effective business writing
• Apply six proven rules to ensure clarity and simplicity in every document
• Eliminate jargon and inflated language that weakens your message
• Identify your document’s key words and repeat them for emphasis and clarity
• Use lists and headings to boost understanding and highlight core ideas
• Remove pretentious or wordy sentences to make your writing clean and direct
• Master editing techniques to cut “deadwood” language and keep your content sharp
• Detect redundant phrases that obscure meaning and reduce readability
• Replace clichés and overused phrases with original, impactful language
• Recognize when vague language limits your effectiveness and correct it with ease
• Avoid 40 common words and phrases that weaken business writing
• Understand writing tone and learn how to match it to your audience and message
• Use transition words to guide your reader smoothly through ideas
• Distinguish between active and passive voice and apply the right one every time
• Rearrange sentences to make your writing more direct and understandable
• Choose words that resonate with your audience and drive engagement
• Energize your writing with action verbs that bring your message to life

Focus on the Reader

• Ensure your writing is read, remembered and acted on
• Define a clear objective before you write and stay aligned throughout
• Appeal to the reader’s interests using persuasive techniques that drive results
• Apply a “you” focus to every message for stronger impact and engagement
• Use a reader analysis table to tailor messages for five common audience types
• Choose from four practical strategies for reaching diverse readers
• Follow a three-step process to anticipate and influence reader response

Organize Information Effectively

• Conquer the blank page and overcome procrastination with proven techniques
• Use a five-phase process to move from planning to polished final draft
• Break large assignments into manageable steps and make consistent progress
• Create a quick, effective outline that saves time on revisions
• Use four flexible tips for writing a natural first draft without stalling
• Apply six editing strategies to reduce rewrites and improve flow
• Master four reliable methods to organize ideas logically and clearly

Write Powerful Emails, Memos and Letters

• Evaluate your memos with a simple four-part reader-focused assessment
• Understand the four key traits of every effective email
• Improve memo content and structure using clear, actionable suggestions
• Open your messages with one of 11 techniques that capture attention
• End correspondence with closings that prompt decisions and responses
• Create goodwill letters that strengthen relationships and open opportunities
• Write complaint letters that get results without sounding aggressive
• Deliver bad news clearly using a confident and professional tone
• Craft sales letters with four essential elements that drive action
• Use 13 persuasive “trigger words” to increase response in writing
• Apply the one-page Letter Planner to save time and boost results

Create Professional Reports and Proposals

• Structure reports with eight essential elements for clarity and impact
• Understand what managers look for in reports on challenges, progress or innovations
• Use a simple one-page planning tool to organize your ideas efficiently
• Avoid dry, essay-style writing and keep your reports engaging and concise
• Learn the 10 most frequent report-writing pitfalls and how to avoid them