Not Posting Enough: Unlike traditional marketing that runs on campaigns, Social Media is frequent and relentless. The most common mistake marketers make is letting content lapse.
Reach indicates the number of people aware of your brand or content. Think number of “likes” on a Facebook page, followers on Twitter, or subscribers to your YouTube channel. With the right tools, you will soon be able to understand more about where your target markets “hang out” online and where to expand your reach.