Business Writing for Results

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Business Writing for Results — Seminar Overview

• Your Writing Style
• Focusing on the Reader
• Organizing the Information
• Effective E-mails, Memos, and Letters
• Professional Reports and Proposals

Your Writing Style

• Discover the surprisingly easy key to clear, professional business writing.
• Follow the 6 simple rules to guarantee clarity and simplicity in any kind of written document.
• Learn how to identify your document's key words and repeat them for greater impact.
• Know the 40 words and phrases you should never use in business writing.
• Writing tone: Learn exactly what it is, and evaluate the tone you should strive for in your business communications.
• Understand the difference between the active and passive voice — and why voice is one of the most essential elements in business writing.

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Focusing on the Reader

• Identify your specific objective — and ensure it doesn't get lost in the writing process.
• Appeal to the reader's needs: Discover powerful persuasion techniques and develop the ability to sell anything on paper.
• Use an indispensable table to identify the 5 audience types — and write a tailor-made document that really gets attention.
• Follow a simple, 3-step blueprint that will help you anticipate reaction to your writing.

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Organizing the Information

• The first word is always the hardest: Overcome writing fear that leads to delay and procrastination.
• Go from start to finish with a 5-phase plan that helps you complete any writing project with greater ease — from short memos to complex proposals.
• Develop a good outline the fast, easy way — and save time on writing and rewriting.
• Master 4 simple approaches that will ensure you write logically and clearly, whatever your objectives or audience.

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Effective E-mails, Memos, and Letters

• Use a 4-part quick assessment to evaluate your memos as a key reader might.
• Learn the 4 characteristics of effective business communication — and pinpoint your own strengths and weaknesses.
• Start with attention-getting openers to your correspondence — learn 11 ways to draw readers in and build rapport instantly.
• End your correspondence with strong closings that get the action and results you want.

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Professional Reports and Proposals

• Break reports down into 8 basic building blocks and handle even the most complex reports with greater ease.
• Pinpoint the specific information managers want from reports — about problems, new projects and ideas, experiments and tests, and other subjects.
• Report planning made easy: Use a concise, one-page form to organize your report quickly and efficiently.
• Learn the 10 most common report-writing failures — easily prevented once you know what they are!

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