The best writing is clear communication that your audience can understand and use. This helps increase effectiveness and accountability – in other words, your writing will have greater impact, because people will know what to expect next or what to do.
Writing is a key skill and core competency in most workplaces. Why? Writing communicates essential information in a way that others can access and use. Every piece you create should have a goal, and the structure and words in that document should fulfill that goal.