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Consumers and marketers both agree that Facebook and Twitter enjoy changing things up, and their addition of specific advertising features is good news for marketers. Hashtags: Think of hashtags as clickable keywords you add to your posts. Try out these hashtag tips: Newsjacking: Use current events and trending hashtags that compliment your…

Not Posting Enough: Unlike traditional marketing that runs on campaigns, Social Media is frequent and relentless. The most common mistake marketers make is letting content lapse. Facebook - Daily, 7-10 per week LinkedIn - 1-3 times per week Twitter - 1-2 tweets per day, 4 max Blogging - 7 per…

Reach indicates the number of people aware of your brand or content. Think number of "likes" on a Facebook page, followers on Twitter, or subscribers to your YouTube channel. With the right tools, you will soon be able to understand more about where your target markets "hang out" online and…

Sometimes you need your data to tell you more. The IF formula as a function gives your data a voice and turns raw numbers into useful information. For example: Your wholesale company charges different rates depending on the size of bulk orders – customers who order more receive volume discounts.…

Let's suppose you have sales by state, and each state belongs to a sales region. What percentage of your sales come from each region? First, Set Up Your PivotTable 1. Align your data in a table format, as shown here. Type "State," "Region," and "Sales" in row A. 2. Drag…

Here are some techniques for calculating percentages. For these examples, we have a simple sheet of travel expenses and you are after the percentage results of prices going up or down for the total and for the individual months. Percent increase Let’s say you anticipate more travel the following year…

Ongoing training results in engaged, flexible, and high-performing employees. The most successful organizations keep up-to-date on the latest software trends with robust education and development initiatives. The Disengaged Employee: Disengaged employees negatively impact the bottom line by generating less work and therefore less revenue than their engaged counterparts. Employee disengagement…

Organizations take many precautions to keep their data and systems safe and secure. Unfortunately, no number of firewalls protects your data from this potentially disastrous threat. Increase your staff's awareness and turn security leaks into additional protection. Security Concerns Metadata. As you may or may not be aware, your documents store…

If you are a business professional today, you are working with computers to be as efficient as possible. Businesses benefit from efficient use of technology. You and your fellow employees must be well-versed and well-trained on pertinent hardware and software to be efficient, solve problems and generate ROI. Computers =…