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Tips for Taking on VBA & Excel Macros
For the advanced Excel users who are not programmers and new to VBA It’s inevitable. If you are an Excel power user, you will reach a point where formulas and the built-in Macro Recorder just aren't enough. When that happens, VBA (Visual Basic for Applications) macros may be just the…
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Determining Customer Needs
A salesperson cannot provide a valued solution without first determining the customer's needs. You can generate happiness and loyalty by matching customers with the solution that works best for them. Solutions should be selected to ease pain, meet short- and long-term goals and address gaps. Research your prospect. Whether you are…
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3 Tips to Improve Your Reach through Competitor Analysis
Awareness of your competitors' choices and offerings reveals important information about your market and provides valuable insights into your customer base. The targets and successes of your competitors can help you identify gaps in your own approach. Follow these three tips to boost your competitor research plan and reap the…
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Pitfall-Proof Your Sales Strategies
Simply said: sales are tough business. One mistake can cost you a commission, a customer and tarnish the company image. Errors cannot be completely avoided, but a self-aware sales team can minimize the impact by preventing as many as possible and dealing with the rest. Follow these tips to avoid…
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Excel Chart Options: Adding Titles
Charts provide an easy-to-assemble but clear and persuasive illustration of your data. Excel offers a variety of charts in both two-dimensional and three-dimensional formats. Default features, however, may not provide the look and include all of the data you wish to be displayed. One common functional need of a chart…
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How to Use the IF Formula in Excel, Part 2
As amazing as the IF formula is alone, it really comes into its own when used in groups. In our last post, we talked about how to apply discounts to customer quotes based on a set of criteria being met. This week we’ll introduce you to nested IF functions. Nested…
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What’s New in Facebook and Twitter Marketing
Consumers and marketers both agree that Facebook and Twitter enjoy changing things up, and their addition of specific advertising features is good news for marketers. Hashtags: Think of hashtags as clickable keywords you add to your posts. Try out these hashtag tips: Newsjacking: Use current events and trending hashtags that compliment your…
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Common Social Media Mistakes
Not Posting Enough: Unlike traditional marketing that runs on campaigns, Social Media is frequent and relentless. The most common mistake marketers make is letting content lapse. Facebook - Daily, 7-10 per week LinkedIn - 1-3 times per week Twitter - 1-2 tweets per day, 4 max Blogging - 7 per…
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How to Track Your Social Media Reach
Reach indicates the number of people aware of your brand or content. Think number of "likes" on a Facebook page, followers on Twitter, or subscribers to your YouTube channel. With the right tools, you will soon be able to understand more about where your target markets "hang out" online and…
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How to Use the IF Formula in Excel, Part 1
Sometimes you need your data to tell you more. The IF formula as a function gives your data a voice and turns raw numbers into useful information. For example: Your wholesale company charges different rates depending on the size of bulk orders – customers who order more receive volume discounts.…
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