Awareness of your competitors’ choices and offerings reveals important information about your market and provides valuable insights into your customer base. The targets and successes of your competitors can help you identify gaps in your own approach. Follow these three tips to boost your competitor research plan and reap the benefits!
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Simply said: sales are tough business. One mistake can cost you a commission, a customer and tarnish the company image. Errors cannot be completely avoided, but a self-aware sales team can minimize the impact by preventing as many as possible and dealing with the rest. Follow these tips to avoid preventable blunders:
Charts provide an easy-to-assemble but clear and persuasive illustration of your data. Excel offers a variety of charts in both two-dimensional and three-dimensional formats. Default features, however, may not provide the look and include all of the data you wish to be displayed. One common functional need of a chart is a chart title.
As amazing as the IF formula is alone, it really comes into its own when used in groups. In our last post, we talked about how to apply discounts to customer quotes based on a set of criteria being met. This week we’ll introduce you to nested IF functions. Nested IF formulas help you calculate…
Consumers and marketers both agree that Facebook and Twitter enjoy changing things up, and their addition of specific advertising features is good news for marketers.
Not Posting Enough: Unlike traditional marketing that runs on campaigns, Social Media is frequent and relentless. The most common mistake marketers make is letting content lapse.
Reach indicates the number of people aware of your brand or content. Think number of “likes” on a Facebook page, followers on Twitter, or subscribers to your YouTube channel. With the right tools, you will soon be able to understand more about where your target markets “hang out” online and where to expand your reach.
Sometimes you need your data to tell you more. The IF formula as a function gives your data a voice and turns raw numbers into useful information. For example: Your wholesale company charges different rates depending on the size of bulk orders – customers who order more receive volume discounts. You want to quickly calculate…
Let’s suppose you have sales by state, and each state belongs to a sales region. What percentage of your sales come from each region? First, Set Up Your PivotTable
Here are some techniques for calculating percentages. For these examples, we have a simple sheet of travel expenses and you are after the percentage results of prices going up or down for the total and for the individual months. Percent increase Let’s say you anticipate more travel the following year and want to know what…