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Social Media Metrics – What Does Success Look Like?

An old but wise saying is: “what gets measured gets done.”  The corollary is, measure what you want to DO. Many organizations are using social media to connect with customers – the best ones know what success looks like in the long run.  To move towards this approach, take a…
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Tracking Social Media: A Strategic View

Social media moves fast, and you are never done. This can make social media tracking, with any kind of metric dashboard or analytics tool particularly challenging.  It can also put you into a reactive mode, where you spend more time tracking clicks than focusing on your overarching goals.  Here are…
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Productive Pinning with Pinterest®

Pinterest® is one of the newer and less well known social media “kids on the block,” but used wisely with the right audience, it can add a nice dimension to your marketing tool portfolio. The core metaphor driving Pinterest is the “bulletin board” – different users have different topic boards.…
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