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How to Use the IF Formula in Excel, Part 2

As amazing as the IF formula is alone, it really comes into its own when used in groups. In our last post, we talked about how to apply discounts to customer quotes based on a set of criteria being met. This week we’ll introduce you to nested IF functions. Nested…
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What’s New in Facebook and Twitter Marketing

Consumers and marketers both agree that Facebook and Twitter enjoy changing things up, and their addition of specific advertising features is good news for marketers. Hashtags: Think of hashtags as clickable keywords you add to your posts. Try out these hashtag tips: Newsjacking: Use current events and trending hashtags that compliment your…
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Common Social Media Mistakes

Not Posting Enough: Unlike traditional marketing that runs on campaigns, Social Media is frequent and relentless. The most common mistake marketers make is letting content lapse. Facebook - Daily, 7-10 per week LinkedIn - 1-3 times per week Twitter - 1-2 tweets per day, 4 max Blogging - 7 per…
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How to Track Your Social Media Reach

Reach indicates the number of people aware of your brand or content. Think number of "likes" on a Facebook page, followers on Twitter, or subscribers to your YouTube channel. With the right tools, you will soon be able to understand more about where your target markets "hang out" online and…
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How to Use the IF Formula in Excel, Part 1

Sometimes you need your data to tell you more. The IF formula as a function gives your data a voice and turns raw numbers into useful information. For example: Your wholesale company charges different rates depending on the size of bulk orders – customers who order more receive volume discounts.…
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