The Power of Persuasion

Call it persuading, negotiating or convincing. Ethical influence is the foundation of successful leadership, management, sales, and customer service.

no. PRY3856
3.6 out of 5 Customer Rating

Digital Video

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$95.00
  • In Stock

Train Your Team of 10 or More

In this dynamic presentation, Dr. Cialdini provides clear step-by-step examples of behaviors that you can put to use daily to increase your influence. You will learn why you say yes to some offers, simply based on the way they are presented. And you'll learn how to defend against offers that you're really not interested in, no matter how effectively they're presented.



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Program Highlights



    • If you have two proposals, is it more advantageous to present the most expensive one first or last?

    • Is it better to tell prospects what they stand to gain, or what they stand to lose?

    • Should a proposal's weaknesses be acknowledged early or late in a sales effort?