Words are often your most powerful tool when marketing and trying to gain business. Words have the power to spark your customers' interest — or send them elsewhere. With a new medium popping up almost daily, the skillset needed for copywriting is changing with it. As a copywriter, you need to be able to simultaneously write for the web as well as for marketing collateral such as brochures, postcards and more.
Copywriters have the ability to change a customer's mind without ever speaking to somebody live, a power that should not be taken lightly. In this webinar, we'll show you how to spark an emotional response in your target customers.
As consumers become more educated, copywriting is often the first thing a potential customer will see. Learn the tricks of writing copy that will suck them in and add to your organizations bottom line.
What You'll Learn
- Write attention-grabbing headlines
- Write with search engine optimization (SEO) in mind
- Stand out to skimmers
- Learn your product and your market and write to your audience
- Turn weak copy into something powerful
- And much more!
Who Will Benefit
Copywriters, marketing managers, business owners and anyone who writes, edits or approves copy should attend this course. Whether you are a beginner or just need to re-sharpen your skills, this webinar is for you.