The age of transactional marketing is over. Today, successful businesses must employ techniques aimed at building a sizable, loyal network of customers comprised of quality relationships that generate leads, publicity, sales and more. This is the time to shift your approach to using social media marketing, gain a solid understanding of netiquette and to embrace the leadership role in an emotionally intelligent manor.
Traditional marketing embraces a transactional approach. In the new digital age, marketing efforts must be relational to succeed. So, what is relationship marketing? Relationship marketing strategy focuses on working with your prospects and customers offering them an interactive, meaningful, personalized and memorable experience. Simply said, relationship marketing is relational. In this information-packed webinar you will learn the ins-and-outs of successful relationship marketing programs in the digital age.
What You'll Learn
Relationship marketing, is the art of developing a personal relationship with your customers. Anybody can start a business, but it takes special effort to build strong customer relationships. Join us for this hour-long inspirational discussion and learn how to create a connection through experiences for the customers of the digital age.
Who Will Benefit
Sales managers, directors, account managers, presidents, vice presidents, sales reps, account executives and other sales professionals.