What is content marketing? Take a look at any marketer’s toolbox and you’ll find that content marketing has been a staple for 175 years! Content marketing is not a new idea – haven’t we always been strategic while creating and distributing relevant and valuable content for our customers? What has brought content marketing to a new level is the technologies now available to anyone, which are transforming content strategy.
Today content marketing is the most commercially important digital marketing trend of the past few years. Why? Because it’s more cost effective than ever before and there are increasingly more delivery options that appeal to your target market including blogs, social media, e-Newsletters, videos, infographics, mobile apps and this list goes on. Gone are the days where you were hoping to get publicity from a television station or newspaper. Today, you are the new media. There are many resources to capture your audience’s attention. The key is in knowing what to do, when and how often, so you don’t waste your valuable time.
If you want to improve customer relationships, increase brand loyalty, boost engagement and raise brand awareness, content marketing is the tool that can make that happen. It’s time to create a content marketing strategy so that you are creating and distributing valuable and relevant content that attracts, acquires, and engages your target audience – this will generate profitable customer activity. In this Getting Started in Content Marketing training webinar you will learn how to overcome the challenges of creating engaging content that connects and appeals to your customers on a consistent and regular basis.
What You'll Learn
- Learn what Content Marketing is and why it is important
- Create a content marketing strategy
- Conduct keyword research
- Plan for hashtags
- Create keyword-optimized content for your target audience
- Edit content to repurpose for different platforms
- Plan for frequency of posts with an editorial calendar
- Prioritize your efforts to get the most value for your time
Content Marketing is creating and sharing valuable free content to attract and convert prospects into repeat buyers. While the content you share is closely related to what you sell it is NOT promotional nor does it directly address your product, service or company. Content marketing is concerned with providing something of value to customers and prospects. Learn how in this Getting Started in Content Marketing training webinar.
Who Will Benefit
Social Media managers, marketing and advertising professionals, Small business owners, Entrepreneurs, not-for-profit executives, government and Human Resources Professionals.