Consumers and marketers both agree that Facebook and Twitter enjoy changing things up, and their addition of specific advertising features is good news for marketers.
Hashtags: Think of hashtags as clickable keywords you add to your posts. Try out these hashtag tips:
- Newsjacking: Use current events and trending hashtags that compliment your business to “highjack” the wave of popularity for your brand.
- Tag Your Brand: Sharpie® prompted their young, artistic audience to post images of creative artwork with the #sharpie tag.
- Learn Hashtag Rules: Hashtags are like a secret language. Too long or too mundane and customers lose interest. Look to Twitter marketers for advice.
Newsfeed Tools: Facebook users don’t visit company pages. The majority interact with brands on their newsfeed through posts that are:
- Shared by friends
- EdgeRanked after a “Like”
- Sponsored
Content:
- Be visually attractive: Stand out from the clutter of pictures on a user’s feed. Photos make up 50% of newsfeed stories and that number is growing.
- Be easy to interact with: Use short messages and easy-to-execute prompts.
- Join conversations: Pay attention when your audience is talking about you and your products.
Check your online library for more information on social media with courses such as:
- Search and add to my training: Social Networking: Facebook
- Search and add to my training: Social Networking: LinkedIn
- Search and add to my training: Social Networking: Twitter
Because you are a Training Rewards member, you already know continuous learning is a crucial part of the job as technology constantly changes. Consistent productivity requires workers to have the tools and knowledge to keep pace.
