Engaging on social media is a choice. If your organization chooses to be active on social media sites, though, it makes it harder to ignore bad news. In short, you need a plan for when things blow up. Bad things can happen to good organizations. Products can break or people can be hurt using them….
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Done strategically and thoughtfully, social media engagement can be a valuable addition to an organization’s communications toolbox. You also have employees, who can either expand your positive impact or get you in trouble. In this article, we discuss tips for helping to manage your employee’s presence on social media. Develop a policy for employees: How…
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Organizational success with social media requires an interesting blend of immediate actions and long-term management. Organizations need to ignite engagement through quick responses, while also having long-term governance strategies to manage that engagement over time. In this post, we introduce the elements of social media governance most needed for success. Governance includes all the policies,…
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An old but wise saying is: “what gets measured gets done.” The corollary is, measure what you want to DO. Many organizations are using social media to connect with customers – the best ones know what success looks like in the long run. To move towards this approach, take a look at the current metrics…
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Social media moves fast, and you are never done. This can make social media tracking, with any kind of metric dashboard or analytics tool particularly challenging. It can also put you into a reactive mode, where you spend more time tracking clicks than focusing on your overarching goals. Here are some tips to keep your…
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Pinterest® is one of the newer and less well known social media “kids on the block,” but used wisely with the right audience, it can add a nice dimension to your marketing tool portfolio. The core metaphor driving Pinterest is the “bulletin board” – different users have different topic boards. Users can “pin” their own…
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As a small business or B2B owner when you look at a typical social media rah-rah article you probably come away wondering what all the hype is about. Most of it doesn’t seem to apply to you. This happens because the early drivers of social media marketing were B2C companies that cater to young buyers….
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There are several reasons you might be looking at your competitor’s social media performance: To evaluate whether to begin a social media campaign of your own, to keep tabs on them, to research ideas and so on. Below are some of our favorite tools and tips for performing a social media competitive analysis. Use a…
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The explosion of social media marketing was initially driven when direct-to-consumer businesses saw new, rich platforms for reaching highly segmented audiences. Business-to-business companies have been far more skeptical and slower to adapt to social media as a way to reach customers. While avoiding hype is prudent, getting left behind isn’t. Fortunately, there is a social…
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Consumers and marketers both agree that Facebook and Twitter enjoy changing things up, and their addition of specific advertising features is good news for marketers.
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