Category Archives: Marketing

Tips for Employee Engagement on Social Media

Tips for Employee Engagement on Social Media thumbnail

Done strategically and thoughtfully, social media engagement can be a valuable addition to an organization’s communications toolbox.  You also have employees, who can either expand your positive impact or get you in trouble.  In this article, we discuss tips for helping to manage your employee’s presence on social media. Develop a policy for employees: How…
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Igniting Your Social Media Presence: Keeping the Flame Alive

Igniting Your Social Media Presence: Keeping the Flame Alive thumbnail

Organizational success with social media requires an interesting blend of immediate actions and long-term management.  Organizations need to ignite engagement through quick responses, while also having long-term governance strategies to manage that engagement over time.  In this post, we introduce the elements of social media governance most needed for success. Governance includes all the policies,…
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Productive Pinning with Pinterest®

Productive Pinning with Pinterest® thumbnail

Pinterest® is one of the newer and less well known social media “kids on the block,” but used wisely with the right audience, it can add a nice dimension to your marketing tool portfolio.  The core metaphor driving Pinterest is the “bulletin board” – different users have different topic boards. Users can “pin” their own…
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