Social Media 101 — A Social Media Primer
Facebook®, LinkedIn®, Twitter®, YouTube™, Instagram®, blogging … help! With so many platforms to choose from, how do you decide which is right for your business? Should you just go ahead and use them all or combine three or four into a more focused social media marketing effort? In this session we’ll introduce you to all the main social media platforms and explain which sites are best for building your business, increasing internet presence, boosting site traffic and communicating with customers. Demographically, these platforms can skew very differently. We’ll show you the numbers and give you the tools you need to make smart decisions regarding the most effective use of social media platforms. You’ll learn:
- Who’s using which platforms
- How to get started on presence platforms like Facebook® and LinkedIn®
- Strategies for using communications platforms such as Twitter® and blogs
- When to utilize media sharing platforms like YouTube™, Instagram® and Pinterest®
What to Say, Where to Post, When to Post and How to Save Time
Status Updates, Tweets, News Feeds, Blog Entries … confused about where to post, when to post, even what to say in your posts? Take a deep breath and relax. This session walks you through your options and shows you where you should spend your time and efforts for optimum ROI. Believe it or not, there’s an art and science behind “social timing” — and we’ll reveal the best times to post, and reveal time-saving tools to help you streamline content production. We’ll also clue you in on what kind of content will best satisfy customer expectations, offer value, create interest and keep your target audience coming back for more.
- Bots, aggregators, automation - learn which time saving social tools are right for you
- Learn to leverage the power of social media without spending hours at it every day
- Discover how often you should be active on each of the platforms you’ve included in your social media marketing campaign
- Find out what kind of content you should post to boost reader interest, drive site traffic and support your business’ marketing goals
Finding Your Social Media "Writing Voice"
Writing for social media is different from other types of business writing you may be familiar with. Your audience, message and method of delivery all differ greatly from corporate America’s typical memos, emails, reports and letters. If you ‘ve never written tweets, Facebook® posts, status updates, blog content, YouTube™ video descriptions or other social media content, chances are you’re nervous about starting out. In this session, you’ll discover best practices, writing tools and techniques for communicating via the primary platforms (Facebook®, Twitter®, blogs, etc.) and creating content that is relevant, interesting, informative and concise.
- How writing for a social audience differs from writing for a “nonreciprocal” audience
- Hashtags, acronyms, character limits and jargon — How to decode a platform’s “voice” and culture
- Creating compelling content that keeps readers coming back
- How much content can you reuse, recycle and repurpose?
- The importance of being authentic, personable, friendly and knowledgeable
Today’s Social Media Successes — Case Studies and Examples
Everyone on the planet seems to be feverishly tweeting, updating, blogging, posting, but who’s actually successful at it? Which businesses are growing and thriving due to well-thought-out social media marketing plans? Which ones are enjoying increased profits and seeing positive Internet buzz about their products and services? Who interacts with and supports their customers through social media? In this session, we’ll provide you with examples of companies who have valued social media presences that reflect their corporate identities and principles. You’ll see how they are able to leverage the power of the platforms without compromising who they are. And you’ll discover how modeling their social media successes will help you achieve your own.
- Examples of corporations, small businesses, not-for-profits, educational organizations and more who are using the power of social media to market their businesses successfully