The goal of email marketing is to ensure your message gets to the right people and
then convert those messages into a sale. Whether you are trying to attract new customers, develop customer loyalty or deploy the
most effective transactional messages, best practices exist to get the best possible results.
Additionally, staying within communication laws is vital to avoid being
blacklisted by email providers. If this happens, your customers won't receive your messages and this can cost you and your company
revenue. In this one-hour workshop, you will learn the latest email marketing best practices and techniques to make your next email
marketing campaign a success.
Email marketing is one of the least expensive and most effective ways to gain
customers and business. Make sure you know the proper channels to utilize as well as the best ways to reach your customers
today. Enroll in our class today!
What You'll Learn
During Successful Email Marketing, we'll discuss:
- Trust elements — remain CAN-SPAM compliant, stay within privacy laws, the importance of the "from" line and conveying the right message
- Engagement — Communicating value, placement of relevant content, the importance of good timing and integrating the look of your message with your brand
- Conveying a clear call to action to ensure your customers know what is expected of them
- Word of mouth — making it easy to both subscribe and spread your message
- Optimizing your content to improve results and how to measure those results
- And much more!
Who Will Benefit
This webinar is designed for business owners, managers and all email marketers who want to learn more about email marketing.