In this fast-paced digital age, social media has become a communication phenomenon.
Users span all ages and ethnicities, and the tools are being used personally, as well as professionally, across the globe. Despite
the growing presence of social media in the workplace, many medical employers are unsure of how to regulate employee use of
networking sites and ensure the safety of employees, patients, and organizations alike. Are you confident that your employees aren't
violating patients' rights and putting your organization in legal jeopardy?
Social media is revolutionizing the healthcare industry with new and
improved uses as it continues to grow and evolve. Innovative collaborations are redefining doctor-patient relations. However, the use
of online technology, including Twitter, Facebook, MySpace, LinkedIn, YouTube, blogging, and countless other programs, carries
significant risks including security breaches and privacy violations under HIPAA. It might seem simple enough to outright ban
employee use of these sites … but at what cost? HIPAA social media policy training courses are more important now than ever.
As healthcare organizations and medical professionals tap into the
unlimited possibilities in the world of social media, minimizing risk exposure becomes a chief concern. Best practices must be
defined with specific steps taken to bring these new technologies under control while allowing them to positively improve patient
care and take advantage of the additional healthcare benefits online resources can provide.
Have you considered the ramifications of social media misuse in the
healthcare environment? Are your employees clear about what they can and cannot say in a number of communication
formats?
If your employees are left to guess what kind of conduct is permissible,
you and your organization may be facing serious legal issues in the immediate future. Before expanding the use of online resources,
it's imperative that every member of your healthcare organization learn what it takes to manage the constantly evolving and emerging
online communication forums, recognize what safeguards are necessary for ensuring security compliance, and understand what it takes
to ensure data protection and patient privacy.
It's crucial that your organization create relevant, enforceable communications that are
up-to-date and a win-win for your organization, its people, and its patients. With this one-hour workshop, you'll get the latest and
best information for helping ensure your organization is maximizing the benefits of social media while protecting your patients and
minimizing legal risk.
Don't spend another minute leaving your medical organization vulnerable to the abuse
of social media by your employees. Our course will teach you how to create a set of social media guidelines that will keep your employees current and your
organization on the cutting edge, without compromising the standard of best in care. With the information provided in this
power-packed workshop, you'll learn to develop best practices for implementing and regulating social media usage to maintain legal
compliance. Enroll in this social media marketing training class today!
What You'll Learn
In just one hour of insightful training, this program will provide you with:
- Examples of social media
- Information about how social media is changing the world of healthcare
- Updates on how social media is being used in the healthcare industry
- Tips for understanding how the savvy e-patient is changing the face of healthcare
- Best practices concerning social media patient-to-provider-to-patient interactions
- The inherent risks of using social media in the medical industry
- Strategies for adhering to HIPAA regulations and protecting PHI
- What you need to know about both healthcare blogs and patient blogs
- Ongoing issues and challenges as healthcare and social media evolve simultaneously
- Techniques for incorporating and regulating social media into healthcare management
- Effective tactics for creating and implementing a corporate social media policy and standard of conduct
- Ideas for ongoing compliance monitoring
- What's ahead: the future of healthcare in the social media landscape
Who Will Benefit
This webinar is essential for physicians, nurses, healthcare staff, therapists, administrative professionals in the medical industry, and other medical professionals who use social media tools and want to ensure the safety of their jobs, their organizations, and their patients' well being.
