You, too, can create all kinds of printed documents for your company that
look great — and take a fraction of the time to produce — even if you have little or no background in layout and
design.
Are you spending time out of your busy day trying to spice up the look of your company
newsletter? Do you struggle with finding a layout appropriate for the content of your company's event fliers? Perhaps you're
looking for a great way to publicize your organization's next big fundraiser, but you're not sure how to make your design stand out
from the competition. If you are responsible for designing any printed material for your organization and have ever found yourself
in a creative "rut," we're here to help.
Is your newsletter communicating internal company information? Does your ad need to
have more of a "professional" tone — or a "fun" one? What is it that will get your audience to take notice and complete your call
to action? We'll help you put your projects in perspective and show you what graphic elements will give your printed pieces maximum
impact!
Can you relate to these situations?
- As a secretary, I've used Microsoft Word and PowerPoint for years. Although I'm comfortable with these
programs, I just don't have time in my busy schedule to experiment graphically or "be creative."
As a busy office professional, you can't spend valuable hours using the "trial and error" approach to producing
reports, presentations, office memos, and more. Professionals with all levels of desktop publishing experience will learn about
elements of graphic design that really work, while eliminating time wasted on ideas and techniques you'll seldom
use.
- My small company keeps growing, so much so that daily communication with the entire staff is impossible.
However, it's important I stay in touch. How do I choose between creating a traditional paper newsletter and putting information up
on a company website or Intranet?
With so many options for distributing information in today's office environment, how do you know what's best for
a particular type of communication? In this Webinar, we'll summarize the differences, advantages, and drawbacks of each medium. You
can watch and learn how to use graphics to grab your audience's attention and keep them interested in your
material.
- Many of the reports I prepare for our company meetings are dry, containing mostly financial data. I'd like to
make them more interesting, but I'm not even sure if that's possible!
Using graphics as appropriate can enhance even the most lackluster topics — making them more powerful and easier
for your audience to digest. We'll provide you with techniques for arranging virtually any information to make it more relevant and
readable, including number-filled reports.
With the powerful tips, tricks, and trends provided in this 1-hour Webinar, you will
be able to understand what characterizes good design and how easily you can achieve it, starting the next time you have to look at
a blank piece of paper. Regardless of your job responsibilities or skill level, this exciting program will provide you with the
fundamental knowledge you need to create dynamic, effective designs that reach your audience and get results!
Don't spend another day struggling to turn your blank page into great design. With
the tips and techniques provided in online graphic design courses you will be equipped with a working knowledge of what goes into
good design — and how to produce professional-looking layouts every time.
What You'll Learn
- How to use graphic elements to encourage quick action from your audience
- Ways to make your type "talk" — how to use fonts and typeface to create your desired "voice"
- The secrets of arranging your page to follow the eye's natural path
- Where to position your most important and least important points — and overcome people's resistance to reading
- The graphic elements that work best with specific types of communication — and where to find them
- Techniques for managing complex projects from start to finish
- Using your readers' feedback to create content that's meaningful to them — and ensure they return again and again
Who Will Benefit
Marketing professionals, administrative staff, HR professionals, public relations and promotional staff, event planners — anyone and everyone who is responsible for designing any type of business communication!
