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A Marketing Guide to A/B Testing

Learn the ins-and-outs of a/b split testing to increase your conversion rates

Webinar CD-ROM * - Recording from event on 07/28/15
Item # ABT00101DR

 US $199.00

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* When selecting a recording of an upcoming event, the CD will be available approximately 3 weeks after event is held.

Conversion optimization is not just the internet marketing buzz phrase du ‘jour. The success of your online business depends on how well your marketing efforts convert. Many entrepreneurs are finding themselves squeezed out of their markets by innovative, tech-savvy, new-comers. Why? The cause is mainly due to a marketing approach that can be described with two simple words: “Old School”.

Some folks like to talk a good game, but in truth have never actually taken any scientific or calculated approach to increasing conversion rates. Times have changed. Internet marketing is very competitive. Search engine optimization is a tough game to play if you don’t know the rules. Once you get the customer’s attention, conversion is the goal.

So, what is an online business owner to do? The answer is simple. A/B split testing. Testing the various aspects of your landing pages until you hit on the formula that causes your audience to convert is the only way to stay competitive in your space. You want the traffic to come to you and stay with you.

In this webinar we will outline what it takes to perform a successful A/B test. Tune in for the answers to the top five questions surrounding A/B testing.

What You'll Learn

  • Why is split testing valuable?
  • Is there a wrong way to test?
  • What are the best items to test first?
  • How do I set up an A/B split test?
  • When should I stop the test?

Mark Twain said, ”The difference between the right word and the almost right word is the difference between lightning and a lightning bug.” Today, we have technology that allows us to easily identify the right word. But, when it comes to getting people to take the action you want, you may just end up with the lightening bug if you don’t know what to test, or you test incorrectly.

Who Will Benefit

Marketers, web developers, business owners, online retailers, consultants, trainers and anyone else concerned with growing a business using the most effective methods of connecting with your audience.

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