Marketing Basics for Your Medical Practice Strategies to gain attention for your medical office, while increasing your client base 1-Hour CareerTrack Webinar — March 14, 2012! In this age of strategic communication, marketing your business has become easier than ever before. However, many physicians don't know where to start when it comes to promoting their practice and utilizing technology and community resources. Are you confident that you're doing everything you can to grow your medical practice and bring in new business? As marketing avenues continue to develop and evolve, employers must determine the best way to get their name out there. With so many choices, including billboard advertisements, email campaigns, television commercials, charity events, community fairs, newspaper advertisements, social media connections, and direct mail initiatives, there is no excuse for not reaching potential new patients — all you need are the right marketing tools. Have you considered the potential boost in patient base, community recognition, and revenue that marketing your practice will bring? Do the following situations sound familiar? Your practice caters strongly to one demographic in particular and you want to broaden your client base. You need help deciding what verbiage you should use to draw in a more diversified clientele. Your practice's only source of new patients is word-of-mouth referrals. This was effective in the beginning, but now your client base has become stagnant. You're uncertain which marketing avenue you want to pursue, and you're afraid that it might not pay off. You've put aside the money to gain more notoriety for your practice, but you're not sure where to start when it comes to branding your office. You want to make sure you're maintaining your professional credibility, but you don't have a mission statement and you're not sure if there’s certain wording you should use throughout your marketing efforts. If any of these thoughts have run across your mind, then you need to enroll today in this informative one-hour webinar. From learning which marketing approach is best for your practice to the difference between "features" and "benefits" wording, you will learn proven strategies, solid techniques, and quick tips for getting your name out there. Word-of-mouth referrals aren't enough to sustain your practice! Learn to market your practice the right way in order to boost your professional credibility, gain positive attention, and increase the number of new patients at your office. Who will benefit? This webinar is essential for physicians, office managers, front desk personnel, marketing directors, and any individual responsible for bringing in new patients and promoting your practice successfully. In just one hour of high-quality, effective training with our expert, you will learn: How to help you get your practice positive attention without sacrificing professional dignity Why it's important to write a mission statement that will easily guide all of your marketing efforts Tips to decide what kind of image you want your practice to present to the public The must-haves for your Website Strategies to determine which marketing avenues you should utilize, and which are the most cost-effective for the highest return on your investment How social media outlets, such as Facebook®, Twitter®, and Foursquare® will give your practice a competitive edge Why it's imperative that you contact community organizations like the Chamber of Commerce, Rotary, and Kiwanis The fears and risks you need to acknowledge when making a marketing plan How to word a call to action for maximum results Key questions you need to ask patients who've decided to leave your practice — it might have nothing to do with the types of insurance you accept How to develop strategic partnerships with other practices in order to benefit your own Simple ideas to make it easer for current patients to refer you to prospective patients And much more! In one insightful hour of training, you'll learn the importance of demonstrating long-term patient care, reaching out to new demographics, and measuring your marketing effectiveness. Don't spend another minute waiting around for your practice to take off. Develop a brand, determine the best marketing channels, increase your client base, and get the recognition your practice deserves!   100% SATISFACTION GUARANTEED! As always, your satisfaction is our #1 priority. If for any reason you're dissatisfied, we'll arrange for you to attend another seminar, choose a different product, or receive a full refund — hassle free!

Webinar Start Time: 3 pm Eastern 2 pm Central 1 pm Mountain 12 pm Pacific 11 am Alaskan 9 am Hawaiian How does a Webinar work? You will receive a confirmation e-mail 2 days prior to the event containing instructions for connecting to your Webinar and downloading the accompanying note-taking guide. A reminder notice will be sent the morning of the Webinar. To verify your registration, you will need to enter the Meeting Room and Access Code found in your confirmation and reminder e-mails. Use the URL and connection information provided in your reminder e-mails to access the online portion of the Webinar. You may listen to the audio portion using your computer speakers or by calling the event phone number provided in your reminder e-mails. Your registration allows you one web and audio connection for unlimited participants. That's it … sit back and enjoy the Webinar! If you have additional questions, please visit our FAQs. Q&A Session Immediately following the Webinar, the phone line will be opened up to conference participants who wish to submit questions to our speaker, time permitting. Webinar Registration Information & Enrollment Your e-mail address is required at registration. Your confirmation code will be e-mailed to you along with the toll-free number, Webinar URL, and note-taking guide. An order acknowledgement will be sent within 24 hours of registration. This message will include an e-mail address that you may use to submit questions prior to the event. A CD-ROM is made available of each Webinar. You may choose to purchase the CD-ROM with the Webinar, or separately. See ordering information below. The CD-ROM will be available for shipment approximately 3 weeks after the Webinar. NOTE: In order to receive your registration confirmation and phone number, you must make full payment in advance of the Webinar. Questions? Please contact our Customer Service Representatives at 1-800-905-8456.

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