The Social Media Marketing Conference

Track 1: Social Media Content

This track focuses on the creative side of social media and is designed for people who are interested in writing and posting content, and for those just getting into the social media arena.

Track 2: Social Media Strategy

This track focuses on the strategic side of social media and is designed for people who are trying to get their company started in social media and/or are interested in optimizing their existing social media presence.

Social Media 101 — A Social Media Primer
With so many platforms to choose from, how do you decide which is right for your business? In this session we'll introduce you to all the main social media platforms and explain which sites are best for building your business, increasing internet presence, boosting site traffic, and communicating with customers. You'll learn:

• How to get started on Presence platforms like Facebook and LinkedIn
• Strategies for using Communications platforms such as Twitter and blogs
• What Check-In platforms like Foursquare and Whrrl have to offer
• When to utilize Media Sharing platforms like YouTube, Jing, and StumbleUpon

Why Use Social Media? What Can It Do for You?
As more and more individuals and businesses climb aboard the social media bandwagon, you may be wondering if it's all really worth it. In this module, we'll show you how social media can be used successfully to market products and services, promote your name and brand, generate leads, increase revenue, build brand awareness, and connect with customers.

• Strategies for generating revenue through social media
• Business to Business and Business to Consumer social media models
• Your customers use social media … shouldn't you?
• The marketing power of "likes," "tweets," and "comments"
• Easy ways to use social media to increase traffic to your website
• The differences between traditional marketing and social media marketing

Where to Post, When to Post, and What to Say in Your Posts
Confused about where to post, when to post, even what to say in your posts? This session walks you through your options and shows you where you should spend your time and efforts for optimum ROI. We'll also clue you in on what kind of content will best satisfy customer expectations, offer value, create interest, and keep your readers coming back for more.

• Learn to leverage the power of social media without spending hours at it every day
• Discover how often you should be active on each of the platforms you've included in your social media marketing campaign
• Find out what kind of content you should post to boost reader interest, drive site traffic, and support your business' marketing goals

Which Platforms Should I Be On?
Creating a marketing campaign through social media may seem overwhelming — there are so many platforms to choose from! We'll help you sort through popular platforms and determine which will best meet your organization's social media marketing goals. You'll also learn which platforms provide the best opportunities for expanding your operations, advertising, distributing information about new products, services, or other developments, networking, and keeping up with your customers.

• The "Top Tier" platforms and how to use them — Facebook, YouTube, Twitter, Blogging
• The "Second Tier" platform benefits you must be aware of
• Learn to harness the power of cross-platform branding
• Making social media an integrated part of your overall marketing strategy

Finding Your Social Media "Writing Voice"
Writing for social media is different from other types of business writing you may be familiar with. Your audience, message, and method of delivery all differ greatly from corporate America's typical memos, emails, reports, and letters. In this session, you'll discover best practices, writing tools, and techniques for communicating via the primary platforms, and creating content that is relevant, interesting, informative, and concise.

• How writing for a social audience differs from writing for a "regular" audience
• Creating compelling content that keeps readers coming back
• How much content can you reuse, recycle, and repurpose?
• How to come across as authentic, personable, friendly, and knowledgeable
• Using key words successfully, without sounding like you're trying too hard
• Tips, tools, and tricks for creating killer headlines and irresistible openings

Measuring Social Media Success
Luckily, you don't have to take the "throw it against the wall and see if it sticks" approach to measure your social media efforts. Your social media ROI can be measured accurately, in any number of ways: increased revenue, new customers, brand awareness — whatever results are most important to you. In this module, you'll learn what to measure, how to measure, and how to interpret your results.

• What is the most important social media metric?
• What can you measure? Tweets? Likes? Comments? Page views? … how do you use that information?
• The basics of Web analytics and how they can help you make good choices
• Monitoring tools that are the most effective for your needs

Today's Social Media Successes — Case Studies and Examples
Everyone on the planet seems to be feverishly tweeting, updating, blogging, posting … but who's actually successful at it? In this module, we'll provide you with examples of companies who have authentic social media presences that reflect their corporate values and identities. You'll see how they are able to leverage the power of the platforms without compromising who they are, and you'll discover how modeling their social media successes will help you achieve your own.

• Examples of corporations, small businesses, not-for-profits, educational organizations, and more who are using the power of social media to market their businesses successfully

Successful Social Media Campaigns: Case Studies and Examples
What defines a great social media marketing campaign? A good social media campaign engages readers, and is compelling, imaginative, and interactive. It is also targeted to a specific market segment, and utilizes the platforms that will best reach that targeted audience. In this module, we'll delve into real-world examples of some highly effective campaigns, and show you how to borrow from their successes to create your own.

• What are the elements of a successful campaign?
• Examples of successful campaigns from a variety of industries — education, not-for-profits, small business, enterprise, business-to-business, and business-to-consumer
• Best practices, tools, and tips for creating, launching, and maintaining campaigns that accomplish what you want them to