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For More Information about On-Site Training...
Call: 1-800-944-8503     E-mail: pryoronsite@pryor.com

Sales Training
Keep your sales force trained and up-to-date on sales and communications strategies!


Sales people need to stay razor-sharp in the competitive marketplace. This program provides both a valuable drill on traditional sales techniques and critical information on recent developments in sales strategy and communication.

In just one six-hour course, participants will learn how to:

    Identify the subtle nuances of buying decisions and how to recognize and respond to them.
    Skillfully draw customers into the sale with the most effective techniques for creating interest.
    Communicate clearly and efficiently with sales prospects.
    Create a master plan for time and territory management that ensures they are channeling their best work toward activities that will have the greatest impact.


Who will benefit the most ...

This seminar is ideal for salespeople of all levels in any industry who want to study the latest, most powerful sales techniques.


How we present this material ...

To minimize work disruption, we will present this exciting, one-day program at your business site. Plus, we tailor the training to the specific needs of your organization. As always, our seminars are 100% satisfaction guaranteed.


Key learning points ...

    Keep the sale moving forward using power words and subtle transitions.
    Master the power of asking perfectly positioned questions.
    Position your product or service as a concrete solution to problems.
    Perfect your ability to articulate specific benefits your customers want to hear.
    Accurately diagnose reasons for resistance and handle them smoothly and effectively.
    Develop closing skills by examining current methods and applying the latest specific closing techniques.


As a result of this training ...

After this powerful program, participants will be able to uncover prospects' positions in the buying process and tailor their approach, skillfully guiding them to a satisfying close. You have our written guarantee of complete satisfaction.

Program Agenda


How Customers Make Buying Decisions

Create Interest

    Effectively Opening the Sales Call
    Developing Position Statements
    Positioning Transition Questions

Analyze Needs

    Unmet Need/Problem Identification Questions
    Need-Expansion Questions
    Need-Payoff Questions
    Situation Questions
    Skills for Processing Responses

Build Commitment

    Specific Techniques for Building Commitment
    Pinpointing and Analyzing Benefits

Eliminate Resistance

    Rate Yourself
    Resistance Cues
    Techniques for Eliminating Objections

Getting Customers to Buy

    Rate Yourself
    Closing Myths
    Closing Skills

Territory Management

    Pacing
    Selling Activity Analysis
    Customer Analysis
    Developing a Focused, Flexible Sales Plan


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