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The Business
Professional's Grammar and Writing Workshop - A Two-Day
Career Enhancing Program!
How to communicate
clearly and effectively, and avoid blunders that
sabotage your credibility.
 Does facing a blank piece of paper (or
computer screen) make you anxious...worried...even a little panicky?
Take heart; you’re not alone! For countless
professionals just like you, sitting down to write a memo, report, letter,
proposal or other business document is an exercise in acute frustration.
Whether you feel unsure of what to say and how to say it … are intimidated
by the whole writing process … worry constantly that you’ll let foolish
mistakes slip through … or just wish your writing had a little more
“oomph” to it, this course can help!
Benefits of this program:
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You’ll banish writing-related stress and
anxiety. |
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Your
colleagues will take you more seriously, your credibility within
your organization will soar, and you’ll never again feel like your
writing skills are “holding you back.” |
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Your written documents
will carry more clout, keep readers interested to the very end and
persuade them to take action. |
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You’ll easily catch
grammar goof-ups, punctuation faux pas and other costly mistakes
before materials reach their final destination. |
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You’ll enjoy more free
time! |
Who will benefit:
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Secretaries
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Receptionists |
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Administrative Assistants
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Managers |
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Supervisors |
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Sales Professionals
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Anyone who wants to
inject their business writing with more power, persuasiveness and
polish! |
Course Objectives:
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Write memos and letters that are read,
remembered and acted upon (instead of being tossed
promptly into the “circular file”). |
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Convey a more professional, capable image through your writing.
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Master creative exercises
to help you break free of writer’s block! |
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Cultivate your own personal style and
tone when you write. |
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Eliminate bad grammar, poor punctuation,
misused words and
other embarrassing blunders from your writing. |
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Liven up dull, boring, long-winded prose with dynamic,
high-impact verbiage. |
As a result of
this training:
Two days give you more
time to absorb what you’ve learned, allow you to practice and perfect your
new skills under the watchful eye of your trainer, and give you plenty of
time to ask all the questions you can think of. At the conclusion of this
training you will be better able to:
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Write more easily
under deadline pressure. |
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Organize your thoughts clearly. |
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Use powerful, compelling language to present
your ideas. |
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Boost your working
knowledge of grammar, punctuation, spelling and phrasing. |
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Stress will
be less |
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Writing will
be error-free |
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Writers will
use the platinum rule |
If
you want to shore up your writing skills and make sure others see you as a
confident capable communicator, this dynamic workshop is not to be missed!
We’ve taken great pains to ensure the content of this workshop is fun,
fast-paced, high-energy, and reflects the latest research into adult
learning techniques.
Best
of all, you’ll walk away from this workshop de-stressed, re-energized, and
highly motivated – ready to put your new skills to work immediately!
Program Agenda
DAY ONE:
First Things First
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Take a fun, confidential assessment of your writing skills
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Learn the secrets
for adapting your style to communicate more easily with different personalities |
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Six questions to ask
yourself about your writing project before you type even one word |
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Different ways to create an outline of your
project, and dramatically speed up the writing process |
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Patterns of order –
what are they? How do you know which is best for your document?
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Discover how your
personality affects your written communication style – are you
Visual? Auditory? Kinesthetic? A combination? |
Ready, Set, Write!
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Find
out how the A.I.D.A. method can help you organize your document
for maximum impact. |
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How
to use business language without sounding forced or
stilted. |
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Tips
for creating a natural, conversational tone, while maintaining
overall professionalism. |
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How
to “unbloat” your writing, by using fewer words that carry greater
impact. |
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Tips
to catch and eliminate redundant wording and phrases. |
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Learn
to let your own personality shine through in your writing, no
matter how business-oriented your document is. |
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How to pepper your writing
with strong action words that mean business and get
results. |
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How to use persuasive
language throughout your written document – get others to “see
things your way”. |
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Check out these proven
openings (all of ‘em tried and true) and grab your readers’
attention from the get-go. |
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End
your document on a note or power – include a strong call to
action. |
DAY
TWO:
Grammar and
Punctuation Ground Rules – Getting Back to Basics
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Four main sentence
types – simple, complex, compound, compound-complex. |
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How to write
a powerful closing paragraph that’ll knock ‘em dead! |
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Five types of transitions – how to use them
to “smooth the way” and
lead readers through your document. |
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Pinpoint slang, jargon and clichés and purge them from your writing (your
readers will thank you!) |
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Words and expressions to steer clear of (some
may find them sexist or offensive). |
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The most commonly
misused words in business writing – which are you guilty of
using? |
Proofread for
Perfection
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Keep
your eyes wide open for these 7 “hazards” when editing a document
(yours or someone else’s). |
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Get
familiar with the common proofreading marks used by
professionals. |
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Learn special techniques editors use to ferret out tricky
typos, punctuation problems and other hard-to-see mistakes.
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Writing Skills you Positively Can’t be
Without
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Not sure about the best way to structure a
letter? Here are four effective business letter “templates” that
you’ll use again and again. |
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Learn to trim the fat and cut the fluff from
longer documents –
keeping them readable, interesting and effective. |
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How many adjectives are
too many? Learn how to apply the “less is more” strategy to your
writing. |
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Use the power of the
written word to sell, persuade, convince, and win people over to
your way of thinking. |
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Use
these super-effective letter-writing techniques for placating
angry, disgruntled clients (and keeping their
business). |
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Contact
us and bring this Seminar to your organization
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