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How to Design Eye-Catching Brochures, Newsletters, Ads,
Reports
(and everything else you want
people to read)
 Good design doesn't just
happen— It takes special skills to assemble the headlines, text and
graphics of a printed page so they catch a reader's eye and elicit the
response you want.
Once you learn these basic design skills, you can apply them any time
you need to communicate ideas on paper swiftly, clearly and effectively.
This program helps "desktop publishers" of every level understand and
practice the fundamentals of effective graphic design.
Are you in charge of "making it look good"? This training gives you
the essential design principles you need.
You'll learn the skills that can move your layout and design talents
into a whole different league.
Once you learn and use your new skills, you'll see your publications
take on a fresh and exciting look that people will notice and want to
read. Newsletters, ads, press releases, even number-heavy reports and
proposals-all of them will benefit from the know-how you gain from this
skill-packed course.
It's that fast and that effective because:
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The course
content is built around topics with the greatest payback for graphic
design novices. It doesn't waste your time on ideas and techniques
you'll seldom use or need. |
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There's not
a computer in sight (they just slow things down and detract from
the learning), and what you learn applies to virtually any desktop
publishing system. |
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You don't
have to take volumes of notes (each participant receives a course
manual that captures the key points). |
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You get involved-examples,
overheads, audience participation and hands-on exercises drive home
important principles. |
You'll put the skills and insights you learn to work immediately-on your
own computer—with your own documents—and at your own pace.
But most important, you'll like this course because you'll see your
work get better and better with every document you design.
Create layouts that demand to be read:
This all-new CareerTrack course does more than show you how to arrange
elements on a page for maximum impact and readability. It takes you
beyond the "here's-how-you-do-it" stage—and explains why you're doing
it. As a result, you'll not only get under the skin of good design,
but also venture into the minds of your readers:
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You'll see
how to add interest and drama to the dullest of topics. |
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You'll learn
to guide your readers where you want them to go. |
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You'll discover
how to hit the visual hot buttons that give you the reader reaction
you're hoping for. |
Plus, you'll learn the nitty-gritty that other courses tend to ignore-like
how to talk the lingo of printers, paper suppliers and prepress technicians.
Is this seminar for you?
Yes, if you fit any part of this profile:
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You've
been charged with creating newsletters, ads, reports, press releases
and the like-but lack formal training. |
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Document design
has always been a part of your job-but every piece you produce ends
up looking the same as the others. |
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You want your
printed materials to reflect a more upbeat, professional image for
your organization. |
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Your people
look to you for graphic guidance-but you're sometimes as unsure
as they are. |
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As a desktop
publisher, you're good at using your hardware and software-now you
only need help with design. |
In one fast-paced day, you'll
learn to captivate attention and convey any message with speed, impact
and clarity. Don't miss this opportunity to take your design skills
to the next level-and give all your printed pieces a more polished,
professional look.
Program Agenda
(9:00 am-11:45
am)
Know your reader:
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How
the human eye travels over a printed page-where you should position
your most important and least important points |
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"Do I read or do I toss?" What goes through your reader's mind in
those first few seconds and how to influence the outcome |
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The
role of "image" and "mood" in communicating your ideas graphically
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Know your message:
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Ways to graphically
spotlight ideas, benefits or product features to make a powerful-and
favorable-first impression |
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How to prevent
"overdesigning" |
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What makes
a piece look "amateurish"-how to spot and fix mistakes that might
be creeping into your designs |
Know your mission:
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How to use
graphics to get quick action: tips to make readers pull out their
checkbooks or reach for their phones |
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Long vs. short
order forms-when to use a dense "contract" look and when it's better
to be light and airy |
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How different
colors affect readability |
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Simple graphic
devices that speak louder than words (helpful to know when space
is tight) |
The best use of art and captions:
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Choosing photos
that fit your design |
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Silhouetting:
how it can add drama and impact to ordinary photos |
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Captions can
capture attention faster than most anything-tips on using them correctly |
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Framing photos:
understanding the different effects of borders and backgrounds |
(1:00 pm-4:00 pm)
Using heads and subheads:
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What typefaces,
sizes and styles are best suited for banner headlines |
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Where to put
subheads for maximum impact |
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All caps? Small
caps? Caps and lower case? Some good rules to follow |
How to make your type "talk":
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Some basic
typographic rules to follow for: |
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Determining
the best type size for a column width |
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Varying the
leading between lines and spacing between paragraphs |
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Using kerning,
tracking and word spacing to add or subtract "air" between letters
and words |
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Choosing
italics, boldface, all caps, serif and sans serif faces |
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Specifying
alignments (when to justify your text, when to set it ragged left
or ragged right) |
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Use of drop
caps, indents and reverse type |
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Some basics
on mixing fonts |
Putting it all together
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What balance
is, and how to achieve it from page to page, spread to spread |
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The role of the
grid in planning your layout |
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How to use white
space as a graphic device |
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The most effective
use of clip art, tables, charts, graphs and logos, bullets and dingbats
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How to separate
elements with borders, rules, screens-without getting that "boxy"
look |
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Using sidebars
and call-outs to emphasize key points |
Plus, you'll get:
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A 7-step process
to help you make the most of any desktop publishing system |
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8 graphic techniques
that grab attention and increase readability by as much as 200% |
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A 17-point
checklist to guard against ineffective, amateur-looking design
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 Back
to the "Corporate Seminar" Index
Contact
us and bring this Seminar to your organization
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