|
Business Writing for Results
How to write powerful e-mails, letters, reports, and proposals that get results
Written communication is a crucial part of so many jobs today. From e-mails and quick notes to lengthy letters and proposals, written pieces can
often make — or break — business deals. Whether your team is responsible for providing customer service with simple e-mails or creating
the marketing pieces that drive customer acquisition, it's imperative that every member of your organization has the writing skills needed to get results.
In just one powerful day of training, give your team members the skills they need to see immediate improvement in every writing project!
- Don't miss another deadline! Learn professional techniques that help you overcome writer's block and complete every writing project
faster and easier
- Get support and approval for ideas with proposals, letters, and e-mails that inform and persuade the reader
- Use surefire tips for tough writing assignments — "bad news" memos, complaint letters, memos to top management, and more
- Discover professional writing strategies that help tackle even the most complex writing projects with ease
- Stop wasting time following up on letters and e-mails — learn powerful writing techniques that get action, reaction, and results
Let's face it ... every piece of written communication reflects the writer's ability, confidence, and business savvy. Well-written documents can
generate respect, admiration, and possibly even a raise or bonus! Yet poorly written materials can lead to confusion, frustration, and even a loss
of business. Your team's writing skills are more important than ever in the digital age. Are you confident that every employee can write
clearly, concisely, and with confidence?
This training will provide attendees with techniques and strategies for developing a crisp, readable style that works for them. It will help your
team create written pieces that are read, remembered, taken seriously, and acted on. Plus, they won't waste time feeling frustrated or procrastinating
instead of getting it written right and right now. Participants will learn how to inform, persuade, and get results from every piece of correspondence
— and dramatically increase your bottom line!
Participants will learn the secrets of turning out snappy letters, maximum-effect e-mails,
perfect proposals — and clean, organized writing in any format! Discover how to:
- Identify and eliminate monotonous, repetitive language, and write letters and e-mails that are clear and concise
- Say "no" in written communication without causing offense or hurt feelings
- Trim the fat from any document — and eliminate the "word inflation" that muddles your message and dilutes its impact
- Cut down editing time — and guarantee documents don't require lengthy changes
- Create successful sales letters ... and be more persuasive than you ever thought possible
- Rid your correspondence of writing flaws that almost guarantee your business document won't be taken seriously
- Present details, numbers, and technical information in a lively, interesting format
- Develop and fine-tune a writing style that expresses personality — while maintaining professional credibility
Program Overview
Your Writing Style
- Discover the surprisingly easy key to clear, professional business writing
- Follow the 6 simple rules to guarantee clarity and simplicity in any kind of written document
- Learn how to identify your document's key words and repeat them for greater impact
- Know the 40 words and phrases you should never use in business writing
- Writing tone: Learn exactly what it is, and evaluate the tone you should strive for in your business communication
- Understand the difference between the active and passive voice — and why voice is one of the most essential elements
in business writing
How to Focus on the Reader
- Identify your specific objective — and ensure it doesn't get lost in the writing process
- Appeal to the reader's needs: Discover powerful persuasion techniques and develop the ability to sell anything on paper
- Use an indispensable table to identify the 5 audience types — and write a tailor-made document that really gets attention
- Follow a simple, 3-step blueprint that will help you anticipate reaction to your writing
Information Organization
- The first word is always the hardest: Overcome writing fears that lead to delays and procrastination
- Go from start to finish with a 5-phase plan that helps you complete any writing project with greater ease — from short memos
to complex proposals
- Develop a good outline the fast, easy way — and save time on writing and rewriting
- Master 4 simple approaches that will ensure you write logically and clearly, no matter your objectives or audience
Back to Seminar Overview
Effective E-mails, Memos, and Letters
- Use a 4-part quick assessment to evaluate your memos as a key reader might
- Learn the 4 characteristics of effective business communication — and pinpoint your own strengths and weaknesses
- Start with attention-getting openers to your correspondence — by learning 11 ways to draw readers in and build rapport instantly
- End your correspondence with strong closings that get the action and results you want
Professional Reports and Proposals
- Break reports down into 8 basic building blocks and handle even the most complex reports with greater ease.
- Pinpoint the specific information managers want from reports — about problems, new projects and ideas, experiments and tests,
and other subjects.
- Report planning made easy: Use a concise, one-page form to organize your report quickly and efficiently.
- Learn the 10 most common report-writing failures — which are easily prevented once you can identify them!
Back to Seminar Overview
 Back
to the "Corporate Seminars" Index
Contact
us and bring this Seminar to your organization
|
Seminars
