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Business Writing for Results
How to write powerful letters, memos,
reports, and proposals that get results
An outstanding seminar for
everyone who writes in the business environment!
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If you want
to increase business opportunities, |
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If you want
to close the sale, |
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If you desire
to write a more concise, clear, constructive, and complete document
—this one-day seminar will give you the power tools that you need.
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 Because writing is the personality of any business, organizations
need to ensure that their employees are communicating to their targeted
audience a friendly tone, genuine enthusiasm, and sizzling energy.
Moreover, to ensure the competitive edge, staff members need to be equipped
with the ability to:
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Overcome writer's
block |
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Capture the
reader's attention |
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Avoid sounding
pompous |
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Get to the
point quickly |
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Treat intended
audiences to a crystal clear message |
Who will benefit:
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Secretaries
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Administrative
personnel |
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Sales staff
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Managers and
supervisors |
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Directors
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Vice-Presidents
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CEOs |
What is the presentation format:
Your certified trainer will tailor this one-day interactive seminar
to meet your company's specific needs and objectives. Attendees are
invited to offer writing samples in advance.
Workbook activities enhance-genuine learning and provide a valuable
resource for participants to have in their professional library. Group
and partnership activities reinforce the learning experience and the
benefit of feedback in the writing process. In addition, questions are
encouraged.
Key learning points:
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Make your
writing more interesting to read |
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Avoid common
writing flaws that guarantee your document won't be taken seriously
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Eliminate procrastination
and the agony in beginning a writing project |
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Create a hook
to entice the reader |
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Develop a writing
style to accommodate the reader's personality |
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Identify negative
trigger words |
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Use words that
sell your ideas |
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Apply 6 tips
to avoid wordiness |
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Employ the
new "conversation test" |
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Replace the
dull, obscure, boring closings with innovative endings |
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Get
your readers to act now to meet your deadlines |
As a result of this training:
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Writing projects
will be timely |
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Writers' esteem
and morale will significantly increase |
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Productivity
will rise |
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Writers will
know to express and not to impress |
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Stress will
be less |
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Writing will
be error-free |
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Writers will
use the platinum rule |
Program Agenda
Your on-site certified trainer welcomes the opportunity to tailor
this seminar to meet your organization's specific goals, objectives,
and needs.
Reader-Centered-Know Your Audience
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How to identify
your audience and invoke the platinum rule to get a faster response
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How to recognize
the cues from your audience in order to customize a response |
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How to present
a visually appealing document that is sure to be read first |
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How to turn
tragic into magic by choosing the right words |
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How to use
proactive techniques to control deadlines |
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How to incorporate
the specifics and avoid ambiguity |
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How to select
just the right format and language for your specific audience (including
multiple audiences) |
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How to avoid
"To Whom It May Concern" |
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How to prevent
gender error in salutations |
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How to apply
salutation options |
Writer-Centered-Getting Started
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How to think
building blocks, not buildings |
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How to avoid
rambling and ambiguity |
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How to use
the PRODUCE model to produce any document; i.e. memos, letters,
reports, etc. |
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How to organize
your thoughts |
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How to use
the clustering technique |
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How to implement
the draft technique |
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How to edit
your document |
Focus On Style Issues
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How to use
the six keys to clear writing |
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How to measure
the length of your words, sentences, and paragraphs |
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How to use
updated spacing techniques between sentences |
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How to recognize
passive voice and why changing it to active voice will create more
interest for your reader |
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How to give
an energy boost to your writing |
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How to deliver
information concisely, clearly, and correctly |
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How to use
redundancy to your advantage (and when not to be redundant) |
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How
to persuade your audience to approve your proposal |
Creating Polished
Documents
You will implement the power tools of efficient and effective writing
into specific kinds of writing.
The Goodwill Letter, including the congratulatory letter and thank-you
note, will consider the following elements:
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3 power points
to include |
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handwritten
versus computer-generated |
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right-justified
margin versus ragged edge |
The Complaint Letter focuses
on the following:
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11 essential
components, including tone and objectivity |
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recognizing
the need for a "cooling-off" period |
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knowing and
relating the facts knowing
and relating the facts |
The Good News Letter delivers
the following:
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7 essential
components |
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offers a brief
apology offers a brief
apology |
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avoids resentment
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The Bad News Letter addresses
the following:
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saying "no"
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remaining positive
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providing
alternatives |
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maintaining
goodwill |
Professional Reports include
the following:
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avoiding the
essay syndrome |
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knowing the
8 components for clear reading to ensure clear writing |
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identifying
how managers read reports to target their specific needs |
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Contact
us and bring this Seminar to your organization
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