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Category: Social Media Marketing

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Tracking Social Media: A Strategic View





Categories: Social Media Marketing

Social media moves fast, and you are never done. This can make social media tracking, with any kind of metric dashboard or analytics tool particularly challenging.  It can also put you into a reactive mode, where you spend more time tracking clicks than focusing on your overarching goals.  Here are some tips to keep your […]

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Productive Pinning with Pinterest®





Categories: Marketing, Social Media Marketing

Pinterest® is one of the newer and less well known social media “kids on the block,” but used wisely with the right audience, it can add a nice dimension to your marketing tool portfolio.  The core metaphor driving Pinterest is the “bulletin board” – different users have different topic boards. Users can “pin” their own […]

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No-Hype Social Media for B2Bs: Content Marketing





Categories: Social Media Marketing

The explosion of social media marketing was initially driven when direct-to-consumer businesses saw new, rich platforms for reaching highly segmented audiences. Business-to-business companies have been far more skeptical and slower to adapt to social media as a way to reach customers. While avoiding hype is prudent, getting left behind isn’t. Fortunately, there is a social […]

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