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Category: Marketing

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Productive Pinning with Pinterest®

Categories: Marketing, Social Media Marketing

Pinterest® is one of the newer and less well known social media “kids on the block,” but used wisely with the right audience, it can add a nice dimension to your marketing tool portfolio.  The core metaphor driving Pinterest is the “bulletin board” – different users have different topic boards. Users can “pin” their own […]

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Determining Customer Needs

Categories: Marketing

A salesperson cannot provide a valued solution without first determining the customer’s needs. You can generate happiness and loyalty by matching customers with the solution that works best for them. Solutions should be selected to ease pain, meet short- and long-term goals and address gaps.

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